agenda

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Morning Mingle & Marketplace
This isn’t just registration—it’s where connections happen!

Grab your name tag, fuel up with coffee, tea, and delicious breakfast bites, and dive into meaningful conversations with fellow industry pros. Meet our exhibitors in a relaxed setting, where casual chats can spark fresh ideas and valuable connections. Don’t just breeze through—this is where the best connections begin.  No pressure, just good conversations and great networking to start the day right.

State of the Industry & Strategic Vision
Get the inside scoop on the year that was and the road ahead.

Kicking off the day, CEO Lynn Tillotson will share a year-in-review, highlighting key milestones and big changes shaping our organization's future. In addition, CMO Dave Page will also dive into visitation statistics from the 2024 season, along with key data and current trends shaping the hospitality and tourism landscape.

Next, Andrew Leary with the Coraggio Group will take the stage to walk us through the strategic planning process—sharing valuable insights, community feedback, and the vision that will guide our path forward.

Rounding out the session, our marketing partners at Madden Media will break down the impact of this year’s winter campaign, unveil the much-anticipated spring/summer strategy, and provide an update on our exciting rebranding journey.

This is where strategy meets action—don’t miss it!

Throughout the session, we’ll also take moments to recognize and celebrate outstanding contributions in our industry, presenting awards to three exceptional recipients who have made a lasting impact. 

Lunch & Connections Break
Fuel up, mingle, and make meaningful connections!

Enjoy a delicious lunch while chatting with fellow industry pros, swap insights, and spark new collaborations. Need a breather? Stroll through and finish conversations with our exhibitors for fresh ideas from our partners. Whether deep in discussion or enjoying good food with great company, this break is about connecting, recharging, and making the most of your time together.

So grab a plate, pull up a chair, and dive into the conversations that move our industry forward.

Choice of:   

• Chicken Caesar Wrap
• Turkey, Cheddar,  and Chipotle Mayo on wheat berry bread
• Lemon Basil Roasted Vegetable Sandwich on wheat berry bread (v)
• Mediterranean Baguette - eggplant rings with hummus and roasted red peppers (vg)

Gluten-free option available

Marketing Workshop with Madden Media - "Mastering The Art of Code-Switching" 

In today’s crowded, fragmented, and fast-moving marketing landscape, connecting with audiences requires more than generic messaging—it demands adaptability, cultural awareness, and authenticity. Join Kwaku Amuti and Matt Stiker for a powerful session on Code-Switching, a transformative strategy that allows any organization or company to tailor their voice, tone, and style to resonate authentically across diverse audiences while staying true to their core identity. This session will explore how to align context, culture, and consistency to create effective marketing that not only speaks to audiences but also connects with them.