MEet Our Speakers

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Andrew will take you through the outcome of our strategic planning process. 

 As Principal and lead of Coraggio’s Travel and Tourism Practice, Andrew is passionate about the intersections of development, sustainability, inclusion, accessibility, and community resiliency. Andrew’s innovative approach to strategic processes and applications supports engaged clients who are empowered to affect change in their destinations. 

Prior to his time with Coraggio, Andrew served as Director of Sustainable Tourism at the Leave No Trace organization, establishing the destination stewardship practice for the most well-known responsible visitor education organization in the United States. In just seven years—and with noted expansion during the COVID-19 pandemic—Leave No Trace grew to become one of the most recognized destination stewardship solutions in the U.S. travel industry and across the globe. In addition to working with a vibrant portfolio of international, state, county, and city DMOs, Andrew has developed meaningful and equitable relationships with Indigenous-led organizations, including the American Indian Alaska Native Tourism Association, and many Tribal Nations across the lower 48 United States.

Andrew’s approach has been further shaped by 18 years as a professional expedition guide, delivering high levels of customer service while keeping a team pointed in the direction needed to reach our shared objective. Whether it’s an attempt to ski to the North Pole or developing a destination development strategy with tangible downstream utility, he approaches each opportunity with care, empathy, and forward progress. Andrew collaborates and leads industry-level change as an appointed U.S. Travel and Tourism Advisory Board member under the U.S. Secretary of Commerce Gina Raimondo.

Matt & Kwaku will lead the marketing workshop after lunch. 

As a proud Falmouth High School graduate (Go Navigators!) and UMaine Orono alum (Go Black Bears!), Matt joined Madden two years ago in the role of SVP, Brand Strategy. He brings a wealth of executive-level marketing communications experience to the agency, where he focuses on elevating their clients’ brands both strategically and creatively.

Matt has been involved in destination marketing for 20+ years, having worked with brands such as Travel Oregon, Visit California, Visit St Pete/Clearwater, Visit Estes Park, and the State of Washington. At Madden, he’s been intimately involved in the strategic work of building brands such as Visit Idaho, Visit Winston-Salem, and Alabama’s Beaches.

In addition, he was the first-ever Chief Marketing Officer for the San Francisco Travel Association, where he led the renaming and rebranding of the 100-year-old organization, re-imagined and transformed the visitor information center/experience, oversaw the redesign of the outdated website, and drove explosive growth in social media engagement. He also drove significant growth in private revenue associated with strategic alliances and led the development of a wholly new membership structure.

He brings a wealth of knowledge and experience to Madden and to Visit Portland. Plus, every trip back allows him to see his father and stepbrothers (and their families), all of whom now reside in Yarmouth.

P.S. You’re welcome to challenge him to sing the “Stein Song,” but he’s pretty sure he still knows every word.

 Kwaku & Matt will lead the marketing workshop after lunch.  

With over 25 years of creative experience, Kwaku Amuti has collaborated with globally recognized clients like The United States Olympics and Tony Robbins, delivering impactful design solutions that elevate brands and connect with audiences. As Senior Creative Director at Madden Media, he specializes in crafting compelling narratives that inspire travelers and ensure destination clients stand out in a competitive market. His innovative approach combines storytelling with design excellence, transforming campaigns into memorable experiences. Kwaku’s work has been featured globally, showcasing his passion for authenticity, creativity, and results-driven strategies. 

Dana Krueger is a dynamic leader with over two decades of experience driving growth in the tourism and economic development sectors. As the current Destination Strategy Director at Madden Media, she leverages her strategic thinking to understand client needs and deliver impactful solutions. Her responsibilities include developing engagement strategies, identifying opportunities, and fostering strong partnerships. Dana has dedicated eight years to the Board of Directors of the New York State Tourism Industry Association (NYSTIA), including serving as Board Chair. For the past ten years, Dana has owned and operated Dana Cook & Company and DanaEvents, offering project management and strategic consulting. (Her official title is Director of Fun!) Her diverse clientele includes tourism organizations, cultural institutions, government agencies, and companies seeking expertise for initiatives ranging from tourism development and economic growth to museum events and international conferences. Dana has also shared her expertise in academia as an Adjunct Professor at Wells College and previously at Syracuse University for over nine years, where she developed a curriculum focused on public learning and innovative engagement strategies.

H. Levy Glenn has dedicated 16 years to helping brands show up smarter, bolder, and braver. From Frito-Lay and Pharmavite to Booking.com and Jägermeister, her work turns big ideas into real-world results—and makes it look eff ortless along the way. As Creative Director at Madden Media, H. blends sharp strategy with fearless storytelling, leading teams that are just as aligned on values as they are on vision. She’s part brand whisperer, part business booster, and 100% committed to work that actually moves people. Known for her magnetic leadership style, H. is the one clients call when they’re ready to stop playing it safe. She believes the best ideas live at the intersection of strategy and emotion—and that creative magic happens when everyone’s having a blast building something together.

Amy Kaczynski is Senior Media Director at Madden, bringing deep expertise in omnichannel strategy and media optimization. With a master’s in Integrated Marketing Communications and a journalism background, she blends analytical rigor with creative collaboration—leading media planning, performance, and buying to drive meaningful outcomes for communities and their campaigns. While the tourism industry has her heart, Amy has over 20 years of marketing experience under her belt working across a wide range of industries and clients including Vanderbilt University, Edible Arrangements, Cracker Barrel, Georgia Pacifi c, Verizon Wireless and Bayer Crop Science. At Madden, she oversees the media strategies for our clients in the northeast and midwest.